Media and Entertainment Mogul Turned Legacy Architect, César Couto Ferreira: I Build People, not Products

Can a philosopher's heart and a commercial executive's mind coexist for the greater good? Ask César, a former DJ, MTV and Vice Media executive, and champion at the Web Summit in Lisbon. When you're enveloped in a world of bubble-like glamour, man-made fame, grand titles, and substantial paychecks, it feels too comfortable to make even the slightest move. That's a push factor. However, don't overlook the pull factor: a vision on the horizon, a voice that is uniquely yours, your own intellectual property, your legacy, your trademarks.