Tariff Whiplash Fuels Hardware Surge; Google, Anthropic, and Dell Innovate in AI and Cybersecurity

Tariff whiplash has led to a significant surge in hardware shipments, particularly in the PC market, as manufacturers rush to deliver products ahead of impending tariffs. In the first quarter of 2025, PC shipments in the United States increased by 9.4%, with notable growth in both notebook and desktop shipments. Companies like Lenovo and HP have ramped up their shipments to the U.S. in anticipation of cost hikes, while a recent Canalys poll indicates that many small and mid-sized business customers are unaware of the end of support for Windows 10, which could lead to higher costs when they refresh their PC fleets. The potential reimposition of tariffs could significantly impact consumer demand, forcing prioritization of essential spending.Amidst these developments, Google has introduced Google Workspace Flows, a tool designed to automate complex processes using artificial intelligence. This feature allows users to create custom workflows without coding, enhancing productivity. Additionally, Anthropic has launched a premium tier for its AI service, Claude, aimed at power users who require higher usage limits. Dell has also announced updates to its storage and server lines to better support AI workloads, indicating a broader trend of integrating AI into business operations.Cybersecurity remains a critical concern, with a report from WatchGuard Technologies highlighting a 94% increase in network malware detections. This surge reflects the growing sophistication of cybercriminals, who are shifting from volume-based attacks to more precise and targeted strategies. The report emphasizes the need for proactive cybersecurity measures as traditional defenses are increasingly challenged by evolving tactics. Providers must adapt their responses to this new landscape, focusing on navigating complexity for their customers.The podcast also discusses the evolving business models of partners in the IT sector, with a significant shift towards services rather than hardware sales. A Canalys survey indicates that hardware will only account for 13% of profitability by 2025, as partners increasingly seek profit-rich services like consulting and managed services. This evolution suggests that the future of IT sales will hinge on wrapping hardware with services, lifecycle management, and AI integration, rather than solely reselling products. The current surge in hardware sales is seen as a reaction to policy uncertainty, with long-term strategies needing to pivot towards recurring services and consultative models. Three things to know today 00:00 Tariff Whiplash Drives Hardware Surge, But Canalys Finds Partners Pivoting to Services for Long-Term Growth07:07 AI Means Business Now—Google Automates Workflows, Anthropic Boosts Power Users, and Dell Powers It All09:59 Hackers Get Smarter, Not Louder: WatchGuard Warns of a Shift from Malware Volume to Malware Precision  Supported by:  https://www.huntress.com/mspradio/https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship  Join Dave April 22nd to learn about Marketing in the AI Era.  Signup here:  https://hubs.la/Q03dwWqg0  All our Sponsors:   https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech