How Chick-fil-A Built an Iconic Brand | Steve Robinson

Want an inside look at Chick-fil-A?In this episode, I’m joined by Steve Robinson, author of Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand.Steve is the former Executive Vice President and Chief Marketing Officer of Chick-fil-A, Inc. (1981 to 2015).During Steve's tenure, Chick-fil-A grew from 184 stores and $100 million to 2,100 stores and $6.8 billion and became one of the most iconic brands of our time.Now, he’s here to share stories and insights from his career, including:Truett Cathy’s inspiring leadershipA $2 million mistake that shaped himThe importance of valuesChick-fil-A’s inverted marketing modelAnd more