10 Ways to Suck at Conferences/Events, and How to Do Better

On this episode, John and Mark share 10 ways to suck at conferences and events for professional services firms: Just show upWrite a big check for a sponsorship and then send a couple people to “network”Don’t set goalsNever try to speak or present at a conferenceDo zero pre-event outreach or post-event follow-upNever, ever research the event audienceDon’t build anticipation with your networkDon’t look up social posts from the event and engageDon’t leverage your marketing team at the offi...