Strategy is a NON-NEGOTIABLE when it comes to branding 🙅‍♀️

Today I want to talk about something that's very close to my heart, and that is brand strategy. It is such an integral part of what I do as a brand designer and it's such an integral part of building a successful brand. To me, brand strategy is the heart and soul behind a brand. If you think of your brand as a pretty face, then the strategy is the brains and spirit behind it. What I cover in this episode: Why brand strategy is so important to building a successful brand The importan...