How Starbucks used scarcity to create the cult of the Pumpkin Spiced Latte
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. - Podcast készítő Consumer Behavior Lab - Csütörtökök
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In this episode, we uncover how Starbucks turns the Pumpkin Spice Latte into a cult favorite through the power of scarcity.
