170: Gaining New Clients and Brand Awareness through Billboards and Digital Marketing with Sal Daoud, National Head of Sales at Sillyfish & Captive Vision Outdoor

Often we hear beauty and aesthetic businesses talk about increasing their brand awareness and the need to further their marketing efforts in order to attract new clients into their businesses and convert bums onto beds. The ultimate question is, how do you do this? A proud husband, and father of two, Sal Daoud currently works for Venetian Media Group, an independent, Australian-owned and operated media agency. Within the group, Sal is the National Head of Sales for their digital performance arm ‘Sillyfish’ & Out of home arm ‘Captive Vision Outdoor’. Throughout his short sales career, Sal has gained experience working with multi-national and international brands across a variety of categories within the sector. As we very much know the marketing landscape is always shifting, specifically in our industry and every client touchpoint must work collectively, which we learn about today through executing holistic, end-to-end marketing solutions that generate traffic, convert leads and grow your audience which all ultimately help build relationships with your clients - something that Sal helps business owners do on a daily basis. Todays BeautePartner is Candela Medical. With the purchase of a Candela device you receive a 3 year service warranty, clinical training for you and your team, as well as access to their comprehensive marketing resources. Find out more at https://candelamedical.com/au Don't forget to join our online Facebook community where thousands of like-minded business owners you like keep each other supported and connected with the latest in the professional beauty industry. If you would like to stay up to date with the latest from Beaute Industrie you can subscribe to our weekly newsletter here. Beaute Industrie Podcast is an independent podcast that operates with the support of our listeners (that's you!) So if you would like to support the show, we would very much appreciate that. Hit 'subscribe' on Apple Podcasts or 'follow' on Spotify, and leave a review if you're feeling especially generous. Your host for the podcast is @tamarareidbeaute and we're at @beauteindustrie