S1E23: Wanna be a wang hong? Why China’s influencer economy is booming: Letter from the Bureau

More young people dream of becoming influencers and that’s ok with Beijing. Synopsis: Every first Friday of the month, The Straits Times' foreign editor Bhagyashree Garekar chats with ST’s correspondents in the Asia-Pacific, the US and Europe. They talk about life as it goes on, amid the screaming headlines and bubbling crises.  In this episode, she chats with ST's China correspondent Aw Cheng Wei.  Highlights (click/tap above): 1:03 How does the influencer economy work? 2:14 Why has the Chinese influencer economy become so huge? 4:37 How much do the influencers earn? 6:00 Where is Viya now?  7:32 What does it take to be a successful wang hong?  11:34 What is a day in the life of a wang hong like? 13:25 How does the Chinese government view the wang hong?  Read Aw Cheng Wei’s article here: https://str.sg/i3Hw Produced by: Bhagyashree Garekar ([email protected]), Ernest Luis, Hadyu Rahim and Fa’izah Sani Edited by: Hadyu Rahim and Fa’izah Sani Follow Letter From The Bureau Podcast every first Friday of the month on our Asian Insider Podcast channel here: Channel: https://str.sg/JWa7 Apple Podcasts: https://str.sg/JWa8 Google Podcasts: https://str.sg/wQsB  Spotify: https://str.sg/JWaX SPH Awedio app: https://www.awedio.sg/ Website: http://str.sg/stpodcasts Feedback to: [email protected] Read Bhagyashree Garekar’s articles: https://str.sg/whNo Read Aw Cheng Wei's articles: https://str.sg/wzce Read ST's Letters From The Bureau: https://str.sg/3xRd Register for Asian Insider newsletter: https://str.sg/stnewsletters --- Discover more ST podcast channels: In Your Opinion: https://str.sg/w7Qt Asian Insider: https://str.sg/JWa7 Health Check: https://str.sg/JWaN Green Pulse: https://str.sg/JWaf Your Money & Career: https://str.sg/wB2m ST Sports Talk: https://str.sg/JWRE #PopVultures: https://str.sg/JWad Music Lab: https://str.sg/w9TX Discover ST Podcasts: http://str.sg/stpodcasts Discover BT Podcasts: https://bt.sg/pcPL --- Special edition series: The Unsolved Mysteries of South-east Asia (5 eps): https://str.sg/wuZ2 Invisible Asia (9 eps): https://str.sg/wuZn Stop Scams (10 eps): https://str.sg/wuZB Singapore's War On Covid (5 eps): https://str.sg/wuJa --- Follow our shows then, if you like short, practical podcasts! #STAsianInsiderSee omnystudio.com/listener for privacy information.