The Brand Safety Balancing Act
AdExchanger - Podcast készítő AdExchanger Talks - Keddek
Kategóriák:
As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the rise of generative AI – and Meta's decision to step away from MRC brand safety audits – means for the future of media quality.
