Marketing MasterClass - Psychology in Communication
Podcast készítő Michal Szaniecki
33 Epizód
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13. Bite-size take-away of Psychology in Communication
Közzétéve: 2021. 04. 04. -
12. Pragmatic Toolbox to beef up your communication power
Közzétéve: 2021. 04. 04. -
11. Briefly into emotions
Közzétéve: 2021. 04. 04. -
10. Metacommunication - saint grail for successful behavior change
Közzétéve: 2021. 04. 04. -
09. Peripheral Route: more examples to get the gist
Közzétéve: 2021. 04. 04. -
08. Peripheral Route: low attention - high memory capacity & emotions
Közzétéve: 2021. 04. 04. -
07. Central Route: its traps and how to overcome them
Közzétéve: 2021. 04. 04. -
06. Central Route: high attention - low memory capacity
Közzétéve: 2021. 04. 04. -
05. Two routes of communications in detail
Közzétéve: 2021. 04. 04. -
04. From brain capacity to two routes of brand communications
Közzétéve: 2021. 04. 04. -
03. How humans process communications
Közzétéve: 2021. 04. 04. -
02. Why declarative evaluation of brand communications falls short of your expectation
Közzétéve: 2021. 04. 04. -
01. Introduction to Marketing MasterClass - Psychology in Communication
Közzétéve: 2021. 04. 04.
Welcome to my Marketing MasterClass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. Multitude of useful tips & tricks to maximize your ROMI. Subsequent episodes are dedicated to share my fresh take on important success factors in brand building. Enjoy!