Digital Corporate Communication – Dialogues with scholars
Podcast készítő Vilma Luoma-aho & Mark Badham
25 Epizód
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Public Sector Organisations: The Finnish Tax Administration introduces character for humorous tax lessons
Közzétéve: 2023. 12. 22. -
Disinformation: The European Union’s response to disinformation
Közzétéve: 2023. 12. 15. -
Corporate Social Responsibility (CSR) Communication: Grupo Nutresa, the leading processed food company in Colombia
Közzétéve: 2023. 12. 08. -
Hijacking: SAS Ad Controversy
Közzétéve: 2023. 12. 01. -
Internal Communication: philosophy of the Swedish Transport Administration
Közzétéve: 2023. 11. 24. -
Co-productive Citizen Engagement: Madrid City Council's push for citizen engagement
Közzétéve: 2023. 11. 17. -
Gamification: lessons from Nissan, Deloitte, and Google
Közzétéve: 2023. 11. 10. -
Corporate Reputation: Dolce & Gabbana's reputation in China
Közzétéve: 2023. 11. 03. -
Media Relations: the Global Strategic Communications Council
Közzétéve: 2023. 10. 27. -
Visual Communication: Heineken's identity
Közzétéve: 2023. 10. 20. -
Digital Transformation of Communication Functions and Organisations: Siemens Healthineers
Közzétéve: 2023. 10. 13. -
Measurement and Evaluation: UNICEF’s measurement framework
Közzétéve: 2023. 10. 06. -
Complaint Management: Gucci’s handling of the balaclava sweater firestorm in 2019
Közzétéve: 2023. 09. 29. -
Activism: Asia Pulp and Paper's digital activism insight
Közzétéve: 2023. 09. 22. -
Voice Communication: Sonic branding and brand voice
Közzétéve: 2023. 09. 15. -
Financial Comms & Investor Relations: SAP SE's visionary initiative in digital transformation
Közzétéve: 2023. 09. 05. -
Crisis Communication & Crisis Life Cycles: the electronic payment service provider NETS
Közzétéve: 2023. 08. 28. -
Algorithmic Leadership and Management: Deliveroo France Case Study
Közzétéve: 2023. 08. 28. -
Brandjacking and Character Assassination: McDonald's and the series of brandjacking incidents
Közzétéve: 2023. 08. 01. -
Social Media Influencers: Unilever's influencer campaign in Germany
Közzétéve: 2023. 07. 18.
Join Professor Vilma Luoma-aho and Dr Mark Badham as they engage in dialogue with some of the most recognised Corporate Communication scholars across the globe. They ask questions like: What is digital technology changing in communication functions, practices and tools? What are recent examples of these changes? What is the dark side to these changes? To go deeper into each episode topic (including case studies) , see the Handbook on Digital Corporate Communication (2023) published by Edward Elgar Publishing. Cover image used under licence from Adobe Stock.