217 Epizód

  1. CTV and the next frontier in app growth marketing - Peter Hamilton (Roku)

    Közzétéve: 2024. 09. 18.

  2. Overcoming marketing signal loss by testing audiences - Alex Song (Proxima)

    Közzétéve: 2024. 09. 11.

  3. Alternative ad networks for mobile game marketing - Sylvain Etard (Tilting Point)

    Közzétéve: 2024. 09. 04.

  4. Inside DraftKings: Mobile ad attribution - Richard Eiseman (DraftKings)

    Közzétéve: 2024. 08. 28.

  5. From ATT to AdAttributionKit: The latest in attribution - Roy Yanai (AppsFlyer)

    Közzétéve: 2024. 08. 21.

  6. The science behind media mix optimization - Paul Kovalski (Self Financial)

    Közzétéve: 2024. 08. 07.

  7. Driving Results: Full-Funnel Strategies for Mobile Marketing - Daniela Aschentrupp (DiDi), Diego Salazar (DiDi)

    Közzétéve: 2024. 07. 24.

  8. Next-level ASO: How AI Is Revolutionizing App Discovery - Thomas Kriebernegg (App Radar)

    Közzétéve: 2024. 07. 10.

  9. Privacy Sandbox for Android: The Protected Audiences API - John Koetsier (Growth Masterminds), Luckey Harpley (Remerge), Omri Gal (Singular)

    Közzétéve: 2024. 06. 26.

  10. Pioneering On-device Bidding for the Android Privacy Sandbox - Trenton Starkey (Google), Gaylord Zach (Verve Group), Pan Katsukis (Remerge)

    Közzétéve: 2024. 06. 12.

  11. Building Your In-App Community - Amadeus Norén (Amity)

    Közzétéve: 2024. 05. 29.

  12. Inside the Mobile Marketing Industry’s No-ID world - Catherine Perloff (AdWeek)

    Közzétéve: 2024. 05. 15.

  13. How the Subway Surfers Game Handles User Privacy - Janos Perei (SYBO Games)

    Közzétéve: 2024. 05. 01.

  14. Should Gaming Apps Use Playable Ads in their Marketing Mix? - Gokce Oguz (Playable Factory)

    Közzétéve: 2024. 04. 17.

  15. Using AI to advertise mobile games - Günay Aliyeva (Gamelight)

    Közzétéve: 2024. 04. 03.

  16. Women in Mobile: Boss Ladies Working in AI - Lana Dubinskiy (Women and AI)

    Közzétéve: 2024. 03. 20.

  17. Women in Mobile: Closing the Tech Industry’s Gender Gap - Laura Schwarz (Airship)

    Közzétéve: 2024. 03. 08.

  18. Acquisition Strategies to Beat Seasonal Dips - Seif Hassan (Momox)

    Közzétéve: 2024. 02. 21.

  19. Mobile Marketing’s Humble Beginnings and What You Can Learn from Them - David Murphy (Mobile Marketing Magazine)

    Közzétéve: 2024. 02. 07.

  20. The Privacy Saga: Apple v Google - Allison Schiff (AdExchanger)

    Közzétéve: 2024. 01. 24.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.

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