YCBK 208: Colleges spend billions on marketing

In this episode you will hear:   (08:20) In this week’s “In the news” segment, a November 1st, 2021 article in the Hechinger Report, by Jon Marcus “From Google ads to NFL sponsorships: Colleges spends billions at marketing themselves to attract students”  Mark and Dave discuss how much they are spending, where they are spending their money and why they are spending so much money. They also discuss whether this is a prudent or imprudent use of their resources.   https://hechingerreport.org/with-competition-up-enrollment-down-colleges-are-spending-billions-on-marketing-and-advertising/     (34:26) Mark and Lisa discuss a question that three listeners sent in to us: Why would Connecticut College tell a student with a 1320 on the SAT, that they will admit the student if they withdraw their test score. Mark and Lisa debate whether Conn College crossed an inappropriate line by doing this. Mark and Lisa got really immersed in this debate, with each side having points they wanted to make, so they turned this into a multiple part answer. This is part 2.    (57:03) Mark interviews Lynda Doepker, a parent and podcast listener about how she strategically used parent college Facebook groups to learn more about the colleges her daughter is applying to. (Part 2 of 2)   (01:07:00) Our recommended resource for episode 208 is the website: “lesshighschoolstress.com”. Mark shares why this website was created and how it is designed to reduce the unhealthy stress in the college process.   (01:19:20) The college Spotlight is:  Sewanee: The University of the South in Sewanee, Tennessee (https://new.sewanee.edu/) Part 2 of 2   To sign up to receive Your College-Bound Kid PLUS, our free quarterly admissions deep-dive, delivered directly to your email four times a year, just go to yourcollegeboundkid.com, and you will see the sign up on the right side of the page under “the Listen to our podcast icons”   Follow Mark Stucker on Twitter to get breaking college admission news,  and updates about the podcast before they go live:     To access our transcripts, click: Find the specific episode transcripts for the one you want to search and click the link Find the magnifying glass icon in blue (search feature) and click it Enter whatever word you want to search. I.e. Loans Every word in that episode when the words loans is used, will be highlighted in yellow with a timestamps Click the word highlighted in yellow and the player will play the episode from that starting point You can also download the entire podcast as a transcript   Feel free to pass this podcast on to others who you feel will benefit, even if they are not a YCBK listener.   Don't forget to send your questions related to any and every facet of the college process to: . If you enjoy our podcast, would you please do us a favor and share our podcast both verbally and on social media? We would be most grateful!   If you want to help more people find Your College-Bound Kid, please make sure you subscribe to our podcast. You will also get instant notifications as soon as each episode goes live.   Check out the college admissions books Mark recommends:   Check out the college websites Mark recommends:       If you want a college consultation with Mark or Lisa, just text Mark at 404-664-4340. All they ask is that you review the services on their website before the complimentary session. Their counseling website is: https://schoolmatch4u.com/