378: How Tom Uses Identity to Drive Behavior: $400,000,000 in Revenue

What you believe about your own identity will drive your behavior. This is why, if you give yourself the identity of a learner, of the best and fastest learner in any room, and really convince yourself that that truly is your identity, your behavior will follow and you actually will become that learner.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.