#620 How to Get Out of a No-Win Scenario

SEGMENT 1 with Guido Schultz: All small businesses go out of business for the same reason- they run out of cash. It’s the life blood of every company. With the COVID-19 pandemic, every company has pressure on their cash flow as sales and payments slow down. What can small businesses do to preserve cash?SEGMENT 2 with Mike Pugh: Customers no longer just want to buy your stuff. They expect in addition to whatever product or service you are selling they expect an outstanding experience. How can small businesses best give the customer the experience they’re looking for?SEGMENT 3 with Brian Volk-Weiss: As a small business owner you will undoubtedly face difficult times. What can we learn from Captain Kirk that can help us pull through?Sponsored by efile4BizBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.