#576 How to Guarantee Success by Becoming an Expert

SEGMENT 1: The best way to succeed today and guarantee long term success as an entrepreneur is to become a subject matter expert or thought leader. This is because selling is now about educating the prospect and customer. Here to show you how you can become an expert is Dorie Clark who helps individuals and companies get their best ideas heard in a crowded, noisy world.SEGMENT 2: Family business is big business. 90% of U.S. business are family owned or controlled and family businesses generate 50% of the GNP. However, family businesses struggle with longevity. Less than 1/3 of family businesses survive the transition from first to second generation ownership and about half don’t survive the transition from second to third. Here to help is Rochelle Clarke, founder and CEO of Succession Strength, a company that keeps good businesses in business for generations.SEGMENT 3: Half of small businesses in the US fail within five years. But, there’s one trend, according to my guest, that will boost the survival rate of businesses over the next decade. Here to help businesses be successful is Ben Richmond, US Country Manager at Xero. Sponsored by Nextiva, LinkedIn, and vCitaBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.