#535 Does Your Website Tell the Right Story?

SEGMENT 1: When it comes to a website, it’s not set it and forget it. According to a Stanford university study, 75% of consumers just a company’s credibility based on their website’s design. Reviewing your website performance with a professional marketer is just like reviewing your balance sheet with your accountant. If you want to upgrade your website, what elements should you focus on? Beth Thouin, VP of Digital Marketing at Web.com, lays it all out for us.SEGMENT 2: Are you working hard to develop and launch a new or innovative product? If so, I have some good news ...and some bad news. First, the bad news: most new products will fail in the market, even if competently executed. The good news is that the former Engineering Director at Google is here to help us avoid this failure. Alberto Savoia is an award-winning entrepreneur, innovator, and speaker. He was the Engineering Director at Google. Today, in addition to working on his own ideas and projects, he teaches his unique approach for beating the Law of Market Failure in seminars and workshops at Google, Stanford University, and to organizations all over the world. He is the author of the book “The Right It”. SEGMENT 3: One of the parts of the economy that has really grown over the last 10 years is the maker culture. This is a democratic, “DIY” culture that intersects with “hacker culture” and revels in the creation of new things as well as tinkering with existing ones. One company, The Grommet, has been on the leading edge of this and one of the co-founders is on to share her insight on the maker economy. Jules Pieri is cofounder and CEO of The Grommet, a site that has launched more than two thousand consumer products since 2008. She was named one of Fortune’s Most Powerful Women Entrepreneurs in 2013 and Goldman Sachs’ 100 Most Interesting Entrepreneurs in 2014. She is currently an Entrepreneur in Residence at Harvard Business School. Her new book is “HOW WE MAKE STUFF NOW: Turn Ideas into Products That Build Successful Businesses”.Sponsored by Nextiva, Corporate Direct, MAKO and Web.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.