#526 Elevate Your Company by Adopting ‘Hero’ Qualities

Segment 1: We talk about how to transform your company and create a winning culture. My first guest says that it has to do with “the hero factor”, i.e. having the qualities of a hero. We’ll show you what that means in a business context and how you can adopt it in your company to take your business to the next level. Jeffrey Hayzlett is a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV. He is a well-traveled public speaker, former Fortune 100 CMO, and author of four best-selling business books of which his newest is “The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures”.Segment 2: I thought that when the internet came out, we would be able to easily identify the truth, but I could not have been more wrong. With the internet, people can now find their own truth! As the Buddhists have said for a long time – there is no truth outside yourself…. We discuss how to do business in a post-truth economy and how can companies make their products or services trustworthy in a distrusting world. Sean Pillot de Chenecey has over 20 years’ experience as a brand expert, combining marketing consultancy with ethnographic activity and trend research around the world. His clients have included Unilever, Swatch, Heineken, General Motors, and Starwood. He is the author of the book “The Post-Truth Business”.Segment 3: I have been saying for a long time we need to niche down our businesses. A problem for many entrepreneurs is that they cast a wide net to capture any customer so they can get some revenue in the door and be busy, but success really lies in targeting one niche and owning it… we show you how. Brandon Hull is an entrepreneur and small business advocate. For decades he has helped small businesses ranging from restaurants, to consultants, to creatives, build practical digital marketing brand campaigns and strategies to engage and convert their target audience. Sponsored by Nextiva, Corporate Direct and LinkedInBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.