#519 What Does Love Have to Do with Sales and Marketing?

Segment 1: Michele Pariza Wacek is a professional copywriter where she writes promotional materials for businesses and her work has sold over $50M worth of products and services over the past 8 years. She's the author of the bestselling "Love-Based Business" series of books, which includes "Love-Based Copy," "Love-Based Online Marketing," "Love-Based Money and Mindset" and "Love-Based Goals." We show you why the most effective marketing copy is love-based copy, and how to write it.Segment 2: Nitzan Aschsaf is the VP and GM of the consumer experience division at Wix.com. Prior to joining Wix, he was product executive at several companies including Yahoo Search and Sonic Bids. Nitzan is also the co-founder of two web startups, Safety Nest and Exposed Box. He holds an MBA from Harvard Business School and a Bachelor’s degree in computer science. We show you a solution that will allow you to run your business all from one software application.Segment 3: Sean Cohen is Chief Operating Officer at AWeber, a leading small business email marketing software company, where he oversees the activities of all teams and directors, collaborates with the CEO on strategic goals, and advocates AWeber's core values throughout all company initiatives. We talk about what exactly is culture and you as the owner can shape it.Sponsored by Nextiva and Corporate Direct.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.