#502 How to Become Legendary by Being Different

Segment 1: Christopher Lochhead is a #1 Best Selling Amazon Author and Top 50 Apple Podcaster. He’s been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “Off-putting to some” by The Economist. Christopher is a former three-time Silicon Valley public company CMO, entrepreneur, and co-author of Niche Down: How to Become Legendary By Being Different and Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets.Segment 2: Anthony Iannarino is an international speaker and bestselling author of two books, The Only Sales Guide You’ll Ever Need and The Lost Art of Closing: Winning the 10 Commitments That Drive Sales. He also writes a blog at www.thesalesblog.com, where he has published daily since 2010. He also has a podcast called In the Arena that is ranked in the Top 40 on iTunes. His third book, Eat Their Lunch: Winning Customers Away From Your Competition will be released this week.Segment 3: Petra Kolber is the author of a new book The Perfection Detox: Tame Your Inner Critic, Live Bravely, and Unleash Your Joy.Sponsored by Nextiva, Square Payroll, and LinkedInBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.