#492 John Belcher Shares Where Small Biz Can Effectively Advertising Online

Segment 1: John Belcher got his start working at Google on the Adwords team. John has personally managed over $5M in ad spend, consulted on another $20M, and implemented tracking and analytics systems to understand which marketing channels are driving results for their businesses.Segment 2: Jim Blasingame is one of the world's foremost experts on small business and entrepreneurship. He is the author of the new book “The 3rd Ingredient: The Journey of Analog Ethics into the World of Digital Fear and Greed.”Segment 3: Fabio Viviani is best known for his television debut on Bravo’s Top Chef. Fabio brought his talents from Italy to America in 2005 and opened Café Firenze in Moorpark, CA. Outside of the kitchen, Viviani launched DOPPLE in May 2018, an app where people can record video answers to questions from their followers.Segment 4: Dr. Luke Pittaway is the Chair of the Department of Management and Copeland Professor of Entrepreneurship at Ohio University. In 2018, Dr. Pittaway was nominated and selected to be United States Association of Small Business and Entrepreneurship's (USASBE) 2018 Entrepreneurship Educator of the Year and he is currently Vice President of Research for the organization.Segment 5: Barry Moltz shares how to get your business unstuck.Sponsored by Nextiva and FinagraphBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.