#307 Branding, Women CEOs, Book Writing & Trash Talking the Competition

On episode 307 of Business Insanity Talk Radio, we talk about how a small business owner can establish and maintain a strong brand. Next, we discuss why there aren't more women as CEOs of large companies. Have you ever thought about writing a book? We'll tell you how you can get it done while still running your business. Finally, we answer the question: can you really talk trash about your competition? Find out what is covered by the freedom of speech and what can get you into a whole lot of trouble. About the guests:Denise Lee Yohn is a leading authority on building and positioning exceptional brands. She is a speaker and author of the book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest. http://deniseleeyohn.com/Lisa Falzone is the CEO of Revel, an IPAD POS system. She is a member of Forbes’ 30 Under 30 List. She analyzes women’s under-representation (only 5% of Fortune’s 500s CEOs are female) in leadership positions. http://revelup.com/Rich Mintzer is the author and ghostwriter of over 60 non-fiction titles. He is also the founder and owner of Your Book Your Way, a professional ghostwriting service. www.yourbookyourway.net)Daliah Saper is a lawyer who has handled many high profile cases and is regularly interviewed on national tv, radio, and in publications. She has repeatedly received the honor of being named a “Rising Star” by Super Lawyers magazine and has been honored as a “40 Under 40″ by Law Bulletin Publishing Company. http://saperlaw.com/Sponsored by Sage and Nextiva.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.