TLP395: AI Won't Take Your Job, but AI-Savvy Marketers Will with Chris Johnson

As CEO of LaneTerralever (LT), Chris Johnson views AI as a tool augmenting human roles, not replacing them. Chris observes a chasm in the business world - a divide between those who harness AI with clear intent and those who remain oblivious to its sweeping impact. He forewarns of potential unemployment for individuals who shy away from embracing AI and its learning curve.  He recognizes AI's benefits but also stresses the need for strategic oversight due to concerns about explainability and accuracy. Discussing AI in hiring and employee resistance, Chris underlines the importance of change management strategies for successful AI integration. He also touches on the challenges of trust and authenticity in an AI-driven world and explores how AI can enhance skills in sales, emphasizing its role in complementing human abilities. Key Takeaways: [3:31] Chris discusses the current state of AI, particularly generative AI, within their team. They highlight both excitement and fear surrounding AI's capabilities. He stated that AI is not a threat to jobs, but rather it empowers those who know how to use it. Chris also shares the importance of learning to use AI tools strategically and creatively. While AI can handle repetitive tasks, individuals still need to understand how to leverage these tools for maximum efficiency. He shares the need for a continual learning mindset, as AI technology evolves rapidly, and younger individuals are more open to adopting new technologies, while older ones may be resistant due to established work habits.  [7:03] He expresses concern about how the automation of tasks in professions like accounting and law might impact the learning curve for younger professionals. It is a question whether AI reliance could hinder the development of in-depth knowledge gained through hands-on experience and mistakes. Chris also shares the capabilities of large language models like GPT, highlighting their proficiency in processing contextual information. However, there is still need for verification, as these models may not recognize when they provide incorrect or misleading information.  [12:37] Chris mentions that AI tools are affordable, with some versions even free. The real divide is in individuals' willingness to learn and adapt to these tools. He predicts a widening gap between those who embrace AI for efficiency and quality work and those who resist change. There is an impact on white-collar jobs is, emphasizing that AI is entering professions like accounting and marketing. In executive briefings, Chris observes a lack of investment in AI technologies and aims to raise awareness about their capabilities, such as coding, executing tasks, and data analysis.  [17:00] He shares that he introduced ChatGPT 4 to their company, providing licenses for all employees. However, they faced challenges in adoption and realized it was a leadership issue. They are now focusing on change management through regular teaching sessions to help employees use the tool effectively. Chris also encourages others to try ChatGPT Plus and experiment with the tool before starting tasks. He mentions the importance of time-saving potential, especially for tasks like writing emails, where the tool can generate a substantial portion, allowing users to edit and refine the content.  [21:28] Chris shares that AI champion as an empowering force for entrepreneurs, reducing barriers and facilitating independent business operations. However, he expresses concern about the surge in low-quality AI-generated content flooding the internet. This abundance poses challenges for reliable information, impacting search engines and customer reviews. Chris, then, advises caution, urging teams to cross-verify information from multiple sources to navigate the influx of potentially unreliable content. [28:37] He addresses AI concerns such as copyright and regulations, emphasizing open communication with clients and educating them about AI's benefits while respecting their comfort levels. Chris shares an example of a cybersecurity startup using ChatGPT to train sales teams in crafting effective emails, demonstrating AI's practical application. With the AI's transformative power, he mentions the importance of leadership in guiding ethical and effective use for enhanced efficiency and client relationships. In discussing customer experience challenges in siloed organizations, he shares the need for strong executive leadership to align departments around the customer for a seamless experience. [37:04] Chris proposes two strategies for improved ROI: broadening discussions to include retention economics and analyzing the full customer lifecycle using data, with a focus on post-purchase customer experience (CX). For growth and staffing, he suggests AI proficiency can facilitate growth without increasing staff or, alternatively, allow staff reduction while maintaining productivity. In managing workload and preventing burnout, Chris intervenes personally in identified hotspots, introducing AI tools to enhance efficiency and relieve stress, emphasizing empowerment for effective AI use by teams. [40:57] He outlines three impacts of AI on companies: individual efficiency, organizational efficiency, and innovation. Individual efficiency involves behavioral change for effective AI use. Organizational efficiency is demonstrated through automating tasks, like a client automaker's spreadsheet process. Chris also stresses tool creation for leveraging AI in organizational efficiency. Additionally, they highlight the long-term advantage of innovation, using AI for a competitive edge through unique solutions and data understanding. Reflecting on AI's current state, he acknowledges its early stage, stressing the need for a learning mindset to navigate the rapidly evolving field.  [42:16] Closing Quote: Remember, AI is not going to replace humans, but humans with AI are going to replace humans without AI. -Karim Lakhani Quotable Quotes: “The positive way to look at it is if you get to a point of growth, there is a path to growing without adding headcount.” “ We work with clients, and say, we do this, and our product is the greatest.” “As leaders, it's changing that behavior to get them to actually use it in the right way.” “Don't rely on the first article that you see about something because it may or may not be real.” “Don't go to just one customer review site, go to five before you buy something,” “Don't trust one source.” “But if you don't try, you don't ever know what it can or can't do.” “We're going to supply you with all the tools you need, but you still have to actually engage and use the tools that we're giving you.” “It's how are we going to lead people along and change behavior to get them to use those tools so they get the benefit and power from it.” “That's when I realized that was a me-problem if two people weren't using it right, that's a them-problem when everybody's not using it right.” “The starting point is just an understanding of what's possible.” “Make sure that the facts, figures, concepts that it's bringing into you are actually valid.” “If you're relying on their understanding of the world, that you're not giving it to it.” “And until you try it, you don't really know.” “You need to be strategic and creative.” “AI is not coming for your job, but a marketer who knows how to use AI is coming for your job.” Resources Mentioned: The Leadership Podcast | Sponsored by | Rafti Advisors. LLC | Self-Reliant Leadership. LLC | Chris Johnson LinkedIn | Chris Johnson Website | LaneTerralever Twitter |