TLP296: Keys to Building The Kind of Corporate Soul That Makes a Difference

Ralf Specht has been called “a visionary business leader” by FastCompany Press, and he is the creator of the Soul System™, a framework that aligns value-creating employee action with broader corporate strategy through shared understanding and purpose. Ralf is the author of, “Building Corporate Soul.” Corporate soul means integrity, shared purpose, shared understanding, and behaviors. Listen in to learn how “soul” can make a difference  with talent attraction and retention.   Key Takeaways [4:40] Ralf shares why it’s hard to execute on value-first behaviors within the business world. [8:20] Mission, vision, and values get blurred a lot. Ralf details how soul and spirit also play a part in the overall company objective, and how you can blend them together. [10:00] Ralf defines what purpose, vision, mission, and values mean to him. [11:45] Ralf uses LinkedIn as an example of how they effectively live out each of these unique distinctions. [16:15] Ralf gives three examples of companies that were purchased because of their culture, and how they were able to maintain that culture after an acquisition. [19:40] Ralf offers ways individuals can gauge whether their company has a high level of trust within their culture. [22:35] For the corporate soul to really thrive and grow, there needs to be a certain set of principles. Each chapter in Ralf’s book has “soul-searching” questions to help leaders explore these unique principles. [27:40] Ralf breaks down what the soul index is and how it was calculated. [29:45] Patagonia is often mentioned as a great example of a timeless and impactful company that lives out its company’s values, but it wasn’t mentioned in Ralf’s soul index. He explains the reasoning behind this. [32:30] There is a great resignation happening right now. Ralf offers insight into why employees are really leaving. [35:35] Jan understands it’s often hard to develop certain characteristics within people like drive and curiosity. [38:35] Ralf shares how interview candidates can vet and gauge whether a prospective company has a corporate soul. [40:35] If you’re interested in a job position, ask if you can talk to three happy employees within the company. [43:00] If you’re always surrounded by yes-men, you’re not going to really get what you want. [44:35] Listener challenge: You need a great corporate culture to be successful in business.   Quotable Quotes “When I talk ‘purpose,’ I am talking about the reason for being in business. When I’m talking ‘vision,’ it’s to imagine a world that does not yet exist. ‘Mission’ is the overall goal and what kind of product we provide, and ‘values’ are beliefs/principles that define the business.” “Corporate soul means integrity, shared purpose, shared understanding, and behaviors.” “It’s the people in the company who understand whether the company has got soul.”   Resources Mentioned Sponsored by: Grab Ralf’s book: