Influencer Arielle Charnas’s Fashion Fail

Arielle Charnas is a fashion blogger turned influencer with over 1 million Instagram followers. In 2020, she launched her clothing brand Something Navy with about $10 million from investors. She hoped to turn it into a $100 million venture. That’s not what happened. WSJ’s Chavie Lieber and Sara O’Brien report on a cautionary tale for influencer brands.  Further Reading: - Investors Poured Millions Into Her Fashion Brand. Then It All Fell Apart.  - Her Brand Had $100 Million Ambitions. Now It’s Being Sold in a Fire Sale.  Further Listening: - Shein Took Over Fast Fashion. Then Came the Backlash.  Learn more about your ad choices. Visit megaphone.fm/adchoices