What Marketing Opportunities Await Beyond the Screen w/ Collette Winn (NBCUniversal)
The Influence Factor by The Influencer Marketing Factory - Podcast kĂ©szĂtĆ The Influencer Marketing Factory - SzerdĂĄk
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In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, is joined by Collette Winn, VP of Strategy & Operations, Innovation, and Advertising Strategy at NBCUniversal. Their discussion spans various topics, including shoppable content, e-commerce, events, the future of advertising, and beyond. đ Leave a 5-star rating on â â â â â â â â â â â â â â â â â â â â â â Apple Podcastsâ â â â â â â â â â â â â â â â â â â â â â and â â â â â â â â â â â â â â â â â â â â â â Spotifyâ â â â â â â â â â â â â â â â â â â â â â đ Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow đïž Want to be a guest? â â â â â â â â â â â â â â â Apply hereâ â â â â â Show Notes: (00:41) - Colletteâs journey (04:40) - Discerning exceptional talent (06:55) - Developing resonant messaging (11:28) - Marrying content and commerce (15:28) - Blueprint for e-commerce (17:47) - Insights from BravoCon event (22:04) - Innovations with branded microsites (27:32) - Anticipating the future of advertising Check out some of our previous episodes: â â â TikTok's Influence w/ Adrienne Lahens & Sofia Hernandezâ â â â â â â â Retaining Influence w/ Conor Begley (CreatorIQ)â â â â â â Check out some of our previous episodes: â â TikTok's Influence w/ Adrienne Lahens & Sofia Hernandezâ â â â â â Retaining Influence w/ Conor Begley (CreatorIQ)â â â â â â â â â â â Creator Economy Insights Unveiled w/ Matt Navarraâ â â â â â â â â â â â â â Influencer Activations that Drive Results w/ James Creech (Brandwatch)â â â â â â â â â â â â â â â From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolenâ â â â â â â â â â â â â â â â Insider View of VidCon w/ Colin Hickeyâ â â â â â â â â â â â â â â â Funding the Creative Journey w/ Aaron DeBevoise (Spotter)â â â â â â â â â â â â â â â â Swipe Right on OkCupid Success w/ Michael Kayeâ â â â â â â â â â â â â â â â The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahanâ â â â â â â â â â â â â â â â Decoding the Secrets of the Creator Economy w/ Avi Gandhiâ â â â â â â â â â â â â â â â The Art of Social Media Creativity w/ Jon Youshaeiâ â â â â â â â â â â â â â â â Exploring the Influence and Impact of Reddit w/ Will Cadyâ â â â â â â â â â â â â â â â Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)â â â â â â â â â â â â â â â â New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Habermanâ â â â â â â â â â â â â â â â Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)â â â â â â â â â â â â â â â â Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)â
