What Makes Influencer Content Truly Powerful w/ Keith Bendes (Linqia)
The Influence Factor by The Influencer Marketing Factory - Podcast kĂ©szĂtĆ The Influencer Marketing Factory - SzerdĂĄk
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In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, is joined by Keith Bendes, VP of Strategy at Linqia, to discuss key aspects of influencer marketing. They cover the roles of media and advertising in campaigns, the importance of annual planning for enterprises, and the impactful nature of influencer content. Keith highlights differences between content creators and influencers, content design challenges, and ongoing terminology debates in the industry. He also shares his excitement about the future of social commerce and the expanding integration of social content beyond platforms. đ Leave a 5-star rating on â â â â â â â â â â â â â â â â â â â â â â â â â â â Apple Podcastsâ â â â â â â â â â â â â â â â â â â â â â â â â â â and â â â â â â â â â â â â â â â â â â â â â â â â â â â Spotifyâ â â â â â â â â â â â â â â â â â â â â â â â â â â đ Start Your Next Influencer Marketing Campaign: â â â â https://timf.io/IMFnowâ â â â đïž Want to be a guest? â â â â â â â â â â â â â â â â â â â â Apply hereâ â â â â â â â â â â Show Notes: (00:27) - Keith's mission, achievements, and passion (03:10) - Role of media and advertising (04:54) - Annual planning for advertising and media strategy (06:05) - Rise of evergreen content (07:56) - Paid media principles versus organic (10:09) - Content creators vs influencers (11:54) - Output of content style (15:07) - Social content leaving social platforms (16:39) - Future of social commerce Check out some of our previous episodes: â â â â Screen to Cart w/ Collette Winn (NBCUniversal)â â â â â â â â The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)â â â â â â â â Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)â â â â â â â â â â TikTok's Influence w/ Adrienne Lahens & Sofia Hernandezâ â â â â â â â â â â â â â Retaining Influence w/ Conor Begley (CreatorIQ)â â â â â â â â â â â â â â â â â â â Creator Economy Insights Unveiled w/ Matt Navarraâ â â â â â â â â â â â â â â â â â â â â â Influencer Activations that Drive Results w/ James Creech (Brandwatch)â â â â â â â â â â â â â â â â â â â â â â â From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolenâ â â â â â â â â â â â â â â â â â â â â â â â Insider View of VidCon w/ Colin Hickeyâ â â â â â â â â â â â â â â â â â â â â â â â Funding the Creative Journey w/ Aaron DeBevoise (Spotter)â â â â â â â â â â â â â â â â â â â â â â â â Swipe Right on OkCupid Success w/ Michael Kayeâ â â â â â â â â â â â â â â â â â â â â â â â The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahanâ â â â â â â â â â â â â â â â â â â â â â â â Decoding the Secrets of the Creator Economy w/ Avi Gandhiâ â â â â â â â â â â â â â â â â â â â â â â â The Art of Social Media Creativity w/ Jon Youshaeiâ â â â â â â â â â â â â â â â â â â â â â â â Exploring the Influence and Impact of Reddit w/ Will Cadyâ â â â â â â â â â â â â â â â â â â â â â â â Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)â â â â â â â â â â â â â â â â â â â â â â â â New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Habermanâ â â â â â â â â â â â â â â â â â â â â â â â Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)â â â â â â â â â â â â â â â â â â â â â â â â Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)â
