From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)
The Influence Factor by The Influencer Marketing Factory - Podcast kĂ©szĂtĆ The Influencer Marketing Factory - SzerdĂĄk
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In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Calum Watson, Gymshark Global Partnerships Director. Together, they discuss the evolution of influencer marketing in the fitness industry and Gymshark's early adoption of the strategy. He emphasizes the importance of accessibility and relatability in influencer partnerships and highlights the need for clear communication and understanding between brands and creators and much much more! đ Leave a 5-star rating on â â â â â â â â â â â â â â â â â â â â â â â â â â â â â Apple Podcastsâ â â â â â â â â â â â â â â â â â â â â â â â â â â â â and â â â â â â â â â â â â â â â â â â â â â â â â â â â â â Spotifyâ â â â â â â â â â â â â â â â â â â â â â â â â â â â â đ Start Your Next Influencer Marketing Campaign: â â â â â â https://timf.io/IMFnowâ â â â â â đïž Want to be a guest? â â â â â â â â â â â â â â â â â â â â â â Apply hereâ â â â â â â â â â â â â Show Notes: (00:52) - Calumâs missions and purpose (04:18) - Gymshark's early adoption of influencer marketing (08:28) - Importance of accessibility and relatability (10:23) - Building successful long-term partnerships (13:38) - Social commerce vs brick and mortar (16:12) - Community events (17:49) - Future look at influencer marketing and the creator economy Check out some of our previous episodes: â â â â â â Screen to Cart w/ Collette Winn (NBCUniversal)â â â â â â â â â â â â The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)â â â â â â â â â â â â Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)â â â â â â â â â â â â â â TikTok's Influence w/ Adrienne Lahens & Sofia Hernandezâ â â â â â â â â â â â â â â â â â Retaining Influence w/ Conor Begley (CreatorIQ)â â â â â â â â â â â â â â â â â â â â â â â Creator Economy Insights Unveiled w/ Matt Navarraâ â â â â â â â â â â â â â â â â â â â â â â â â â Influencer Activations that Drive Results w/ James Creech (Brandwatch)â â â â â â â â â â â â â â â â â â â â â â â â â â â From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolenâ â â â â â â â â â â â â â â â â â â â â â â â â â â â Insider View of VidCon w/ Colin Hickeyâ â â â â â â â â â â â â â â â â â â â â â â â â â â â Funding the Creative Journey w/ Aaron DeBevoise (Spotter)â â â â â â â â â â â â â â â â â â â â â â â â â â â â Swipe Right on OkCupid Success w/ Michael Kayeâ â â â â â â â â â â â â â â â â â â â â â â â â â â â The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahanâ â â â â â â â â â â â â â â â â â â â â â â â â â â â Decoding the Secrets of the Creator Economy w/ Avi Gandhiâ â â â â â â â â â â â â â â â â â â â â â â â â â â â The Art of Social Media Creativity w/ Jon Youshaeiâ â â â â â â â â â â â â â â â â â â â â â â â â â â â Exploring the Influence and Impact of Reddit w/ Will Cadyâ â â â â â â â â â â â â â â â â â â â â â â â â â â â Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)â â â â â â â â â â â â â â â â â â â â â â â â â â â â New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Habermanâ â â â â â â â â â â â â â â â â â â â â â â â â â â â Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)â â â â â â â â â â â â â â â â â â â â â â â â â â â â Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)â
