Tips and Tricks To Elevate Your Content Creation Strategy w/David Neyman (Logitech)
The Influence Factor by The Influencer Marketing Factory - Podcast kĂ©szĂtĆ The Influencer Marketing Factory - SzerdĂĄk
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In this episode, Alessandro Bogliari interviews David Neyman, the Global Lead for Creator and Content Partnerships at Logitech. They discuss Logitech's support for creators, their partnerships with BIPOC and diverse creators, trends in hardware and tools for creators, conversion-driven metrics in influencer marketing, and the role of AI in influencer marketing, among other topics. đ Leave a 5-star rating on â â â â â â â â â â â â â â â â â â â â â â â â â â Apple Podcastsâ â â â â â â â â â â â â â â â â â â â â â â â â â and â â â â â â â â â â â â â â â â â â â â â â â â â â Spotifyâ â â â â â â â â â â â â â â â â â â â â â â â â â đ Start Your Next Influencer Marketing Campaign: â â â https://timf.io/IMFnowâ â â đïž Want to be a guest? â â â â â â â â â â â â â â â â â â â Apply hereâ â â â â â â â â â Show Notes: (00:00) Introduction and Background (00:28) Mission, Achievements, and Purpose (03:35) Logitech's Support for Creators (04:45) Challenges in Supporting Creators (06:51) Logitech's Partnerships with BIPOC and Diverse Creators (11:25) Trends in Hardware and Tools for Creators (13:34) Conversion-Driven Metrics in Influencer Marketing (19:11) The Role of AI in Influencer Marketing Check out some of our previous episodes: â â â Screen to Cart w/ Collette Winn (NBCUniversal)â â â â â â The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)â â â â â â Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)â â â â â â â â TikTok's Influence w/ Adrienne Lahens & Sofia Hernandezâ â â â â â â â â â â â Retaining Influence w/ Conor Begley (CreatorIQ)â â â â â â â â â â â â â â â â â Creator Economy Insights Unveiled w/ Matt Navarraâ â â â â â â â â â â â â â â â â â â â Influencer Activations that Drive Results w/ James Creech (Brandwatch)â â â â â â â â â â â â â â â â â â â â â From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolenâ â â â â â â â â â â â â â â â â â â â â â Insider View of VidCon w/ Colin Hickeyâ â â â â â â â â â â â â â â â â â â â â â Funding the Creative Journey w/ Aaron DeBevoise (Spotter)â â â â â â â â â â â â â â â â â â â â â â Swipe Right on OkCupid Success w/ Michael Kayeâ â â â â â â â â â â â â â â â â â â â â â The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahanâ â â â â â â â â â â â â â â â â â â â â â Decoding the Secrets of the Creator Economy w/ Avi Gandhiâ â â â â â â â â â â â â â â â â â â â â â The Art of Social Media Creativity w/ Jon Youshaeiâ â â â â â â â â â â â â â â â â â â â â â Exploring the Influence and Impact of Reddit w/ Will Cadyâ â â â â â â â â â â â â â â â â â â â â â Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)â â â â â â â â â â â â â â â â â â â â â â New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Habermanâ â â â â â â â â â â â â â â â â â â â â â Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)â â â â â â â â â â â â â â â â â â â â â â Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)â
