We need rooted cities and vibrant villages

After working remotely in over 40 countries and witnessing the unstoppable rise of flexible work, Juan saw an opportunity to utilize remote work as a means to revitalize rural areas and improve work-life balance. He co-founded Rooral, a social venture that partners with small villages at risk of depopulation to create enriching and restorative remote work experiences. Rooral serves as a bridge between the urban and rural worlds, with a special emphasis on building community. In the past, success was often associated with leaving one's village behind. Rooral supports remote workers in going back and rediscovering the forgotten essence of our roots.