Cialdini's persuasion principles with Siobhan Solberg

This is the second episode of Standard Deviation, and today, I am chatting with Siobhan Solberg, founder of Raze. Siobhan brings nearly a decade of business strategy and optimization expertise to e-commerce organizations. Formerly the CMO for media company Adsology, she has held numerous management positions focused on optimizing sales funnels, conversion rates, and return on investment. Siobhan holds a BA from Bard College, is CXL certified, speaks four languages, plays the viola, and regularly competes in Ironman and other triathlons worldwide.