Popeye's Chicken and Burger King with GUT Global Chief Strategy Officer, Fernando Ribeiro and ECD, Juan Javier Pena Plaza
On Strategy Showcase - Podcast készítő Fergus O’Carroll
Kategóriák:
We hear the stories behind the strategies and creative that fueled the success of Burger King and, more recently, the chicken sandwich wars that reenergized the Popeye's brand.
