Rami Atallah (CEO, SSENSE): How to Influence Culture Using Technology

Rami Atallah is the CEO and co-founder of SSENSE, a technology platform that focuses on nurturing emerging talent while simultaneously championing today’s most powerful and established luxury brands. What started as part of his computer engineering graduate thesis, Rami founded SSENSE alongside his brothers, Firas and Bassel, to address the needs of the new generation of consumers. They wanted to build a platform that was, in his words, "interesting, pushed boundaries, and leveraged the internet to reach a global customer base."Today, the company has a valuation of over $5 billion, carries 1,600 brands ranging from Gucci to Balenciaga, and employs over 1,750 people in permanent positions.An immigrant from Syria, Rami’s journey is one that exemplifies the power of harnessing diverse perspectives and skill sets, and using your work as a springboard for talent in order to usher a new generation of leaders. Recorded live at the SSENSE headquarters in Montreal on set for our 50 most impactful companies cover shoot, Lance sits down with Rami to talk about his immigrant and entrepreneurial journey, how he uses his engineering background to solve problems, and the future of luxury, commerce, and culture.