S02.EP16 - Simplicity in Branding with Scott Buschkuhl

Today we have Scott Buschkuhl who is the Creative Director at Siegel & Gale, a brand strategy, design, and experience firm with its global headquarters located in NYC. Here, Scott develops teams and works hands-on with his clients who have included folks like New York Times, Victoria’s Secret, Wired, and dozens more. He’s got a ton of awards on his belt, he’s a sought-after lecturer, an esteemed judge for competition juries, and also a professor at the School of Visual Arts in NYC. He’s previously worked at Pentagram and also ran his own agency for 12 years so it’s safe to say we’re in good hands. Today we’re going to be discussing Simplicity in Branding which is S&G’s philosophy on brand in general. In fact, they state “We’re the simplicity company” as their tagline. We discuss designing for humans, emotional responses, team collaboration, simplicity as an approach to brand strategy, presentation techniques, and much more!