4. Building an authentic brand with millions of followers | OtherVoices

Authenticity. It can be the difference between a thriving business and losing your audience. Gone are the days when having a good enough product was enough to drive growth, and with so much competition out there, having a brand that people believe in is non-negotiable. In this episode of All About Business, James Reed sits down with father-daughter duo Molly and Phillip King of Ireland’s family-run festival, OtherVoices.Starting in a tiny church in Dingle, it grew to become a hotly-anticipated event. It’s hosted some of the biggest names in music, including Kate Tempest, Arlo Parks and Amy Winehouse and is now watched by millions across the globe.They explore the ins and outs of working with family, how to use digital media to build a brand and, despite massive growth, how they’ve managed to stray true to their original vision. Timestamps01:55- Family Dynamics in Business02:27- Building an Authentic Brand03:57- The Role of Culture and Trust08:23- The Evolution of Other Voices10:35- The Digital Transformation14:33- The Growth of Other Voices20:39- Maintaining the Core Ethos23:32- Navigating the Pandemic24:30- The Birth of Other Voices Courage25:21- Live Performances in Iconic Locations26:51- Challenges and Triumphs in the Music Industry28:59- Spotting and Nurturing Talent33:13- The Unique Experience of Performing in Dingle38:04- Ireland's Edge: Bridging Art and Science42:18- Quickfire Round45:47- Conclusion and FarewellWatch Other Voices live on YouTubeFollow Other Voices on InstagramFollow Other Voices on Tik-TokFollow James Reed on LinkedInFind a creative job you loveFind out about the Big Give Christmas ChallengeAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a podcast to get your elevate your brand, visit Flamingo-media.co.uk