What’s the appeal of the ‘Middle Aisle’?

The Lidl or Aldi ‘Middle Aisle’ has become a world of its own.There seems to be so many stories of people getting lost down the middle aisle, spending a fortune and coming home with a kayak when they only went out for cheese!So, what’s the appeal?Andrea is joined by Jess Kelly, Newstalk’s Tech Correspondent Laura MullettIN: Fashion Stylist, Journalist and Broadcaster, Damian O'Reilly Lecturer in Retail Management at TU Dublin and more to discuss.