Episode 46 - Are we human, or are we influencers?

In this episode, we sit down with Oscar Ortega, VP of Talent at the UM Studios team, and Adam Simon, executive director of strategy at the Lab, to discuss the status quo and the future of influencer economy. Starting with the very definition of “influencer,” the dominant social and live-streaming platforms on which they depend, and the increasing fraud found in today’s influencer economy, we dissect in detail the ins and outs of the industry and the dynamic push-and-pull between influencers and the platforms. Then, we turn our eyes to the future and the up-and-coming synthetic influencers. Compared to human influencers, these virtual influencers bring new opportunities and interesting challenges for brand marketers to navigate and experiment with.What We Covered:The definition of an “influencer”The dominant influencer platformsThe latest developments in the influencer economyThe shifting landscape of gaming streamingThe power dynamic between influencers and platformsThe emergence of synthetic influencers and their pros and consThe facilitating factors of the rise of synthetic influencersWhat brands should pay special attention to in this spaceWe laugh about the Pineapple influencer account Scott started Hosted on Acast. See acast.com/privacy for more information.