Episode 29 - The Future of News feat Axios
Floor 9 - Podcast készítő IPG Media Lab
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This week, we sit down with two special guests — Nick Johnston, Editor-in-chief from Axios, and Joshua Lowcock, Chief Digital & Innovation Officer / Global Brand Safety Officer of UM Worldwide — to talk about the current landscape of news consumption and where the future of news may be going. Social media has no doubt forever changed the way we keep up with the news, for better and, perhaps more so, for worse, yet social media platforms keep insisting on being just technology platforms and not media publishers. This leads to a sludge of inappropriate, problematic content proliferating online platforms, and that creates unsafe environment for brands to buy against. Therefore, how we navigate the future of news is a big part of building a healthy digital ad ecosystem for tomorrow.What We Covered: The major challenges facing the news industry todayThe differences between fake news, disinformation, and misinformationHuman-curated news vs. algorithm-driven news feedNew content formats and ways to consume newsThe promise of new business models that could help fix the issuesWe laugh about how terrible social media has become Hosted on Acast. See acast.com/privacy for more information.