Episode 24 - Apple's 2018 iPhone Xs Event

Overview: September is here, new iPhones have arrived, and Floor 9 is officially 1 year old! There is no better way to celebrate than talking about Apple’s latest product announcements. On this episode of Floor 9, we discuss the trio of new iPhone X successors, their advanced machine learning capabilities, the redesigned Apple Watch, and speculate why there weren’t any AirPods or AirPower announcements. We close the episode looking forward to a potential iPad event next month and some brand takeaways.What We Covered: Apple Watch Series 4 updates including industry-first AFib and ECG capabilities iPhone XS, iPhone XS Max & iPhone XR machine learning capabilities, impact on AR and future implications for a lightweight headset.New AirPods, Macs, iPads, and more were missing from the event; we speculate why and when we will see themBrand takeawaysWe laugh about the new iPhone names Hosted on Acast. See acast.com/privacy for more information.