Episode 23 - The State of VR vs. AR feat. Tony Parisi

This week, we had the pleasure of chatting with Tony Parisi, Global Head of VR/AR Brand Solutions at Unity Technologies, on what is going on right now in Virtual Reality (VR) and Augmented Reality (AR). Starting with the VR space, we dissect the challenges that VR faces in consumer adoption, discussed the enterprise applications of VR, and debated the best option for VR experiences at the moment before moving on to the AR space. Tony shared some interesting insider takes on the Magic Leap headset, what surprised him, and why we remain a bit skeptical about its prospects. We also talked about how and why mobile is driving AR adoption and whether AR/VR headsets will converge in the future. This is a fast-paced episode jam-packed with great insights, which you can download and listen here.What We Covered:Main challenges hindering mainstream VR headset adoptionThe enterprise use cases and adoption of VR technologiesThe best option for a first-time VR experienceEvaluating the new Magic Leap AR headset releaseHow and why mobile is driving AR adoptionThe future of AR headsets and if AR/VR will convergeSome great takeaways for brands exploring VR/ARTony shares exciting news about Unity's latest AR ad product Hosted on Acast. See acast.com/privacy for more information.