Episode 19 - Ecommerce Trends Breakdown feat. MAGNA

Welcome to Floor 9! This week, we are honored to have Brian Hughes, the SVP of Audience Intelligence & Strategy at our sibling agency Magna, with us to discuss their latest Media Economy Report on the evolving ecommerce landscape, which is set to debut at the 2018 Cannes Lions Festival this week. This insightful report from Magna breaks down the average ecommerce shopper, where and how they are shopping, and the new value drivers that are changing the way consumers shop online and off, and Brian is here to tell us all about it.What We Covered:Background on the 2018 Media Economy Report EcommerceWe discuss the demographics of the average ecommerce shopperWhere consumers start their online ecommerce journeyHypotheses as to why desktop is still the preferred method of online shoppingThe trend of digital-native brands expanding into brick-and-mortar retailTrends in grocery shopping as it continues to move onlineHot takes on Walmart’s new luxury shopping service JetblackBrand takeaways on how to stay connected to consumers as ecommerce takes overRelated Links: MAGNA’s 2018 Media Ecom Report [MAGNA]Walmart announces concierge shopping service, Jetblack [Bloomberg] Hosted on Acast. See acast.com/privacy for more information.