Episode 168: The Evolving Sports Media Landscape

Welcome back to Floor 9! This week, host Ryan Miller is joined by Chelsea Freitas, the Lab’s strategy maven, and Tom Trudeau, our partnerships maverick, to chat about a shared passion topic — sports! Specifically, how the shifting sports audiences and viewer behaviors have impacted sports as a media business, the movement of women’s sports and the brand opportunities it brings, and the rise of next-gen alternative sports such as pickleball and drone racing. Together, they take a deep dive into the evolving landscape of sports media, and how brands can best reach sports fans.Some key segments of this episode, with corresponding timestamps, include:The impact of changing sports audiences and behaviors – 9:12Sports media entering the streaming era and its implications – 12:34Women’s sports gaining momentum and brand opportunities – 21:19The rise of next-gen alternative sports and their advantages – 27:10Capturing value beyond game day via cross-media companion content - 30:28For more insights into this topic, you can also read the companion post on our Medium blog here.If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on LinkedIn and on Medium for our latest insights. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.