Episode 120: The "Turducken" Future of Social Media

This week on Floor 9, Scott and Adam are joined by Richard Yao from our strategy team to discuss the diverging future of social media platforms — why Instagram is becoming a turducken of a platform, how the rush to explore social commerce is playing out, what Twitter is doing to monetize the booming creator economy, and the key players developing the social graph for the metaverse future. Check out Richard’s article on this topic if you like what you hear and want to read more about the development trajectory of major U.S. social media platforms and what they mean for marketers.Before the main conversation, Adam and Scott round up the latest tech and media news of the past two weeks, including two streaming updates from Disney, as well as Apple reportedly working on a “Buy Now, Pay Later” service. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. Hosted on Acast. See acast.com/privacy for more information.