DP 006: Rethinking What it Means to be a Member with Elizabeth Weaver Engel
Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations - Podcast készítő Beth Brodovsky
Kategóriák:
Relationships are changing in membership associations. Elizabeth Weaver Engel, an association veteran and current head of Spark Consulting, challenges the idea of what membership can mean. This week, Beth and Elizabeth discuss how to re-focus attention, services and potentially business models on what a member needs from their association rather than the other way around.
