How big is matcha?

Matcha has seen significant growth in coffee shops in recent years. With its striking green colour, promoted health benefits, and aspirational lifestyle appeal, this Japanese-origin tea has firmly captured the attention of Western consumers.In this episode we're asking what’s driving this surge in popularity, what’s next for the category, and will there be enough matcha to go around as demand starts to outstrip supply? To find out, we'll speak with two specialist matcha operators - Zach Mangan, Founder of Kettl in New York and Hiromi Matsunobu, Founder of Matchado in London.Credits music: Colourblind by Jennifer Lyons in association with The Coffee Music Project and SEB CollectiveSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear